Our Task
How do we increase engagement with the platform?
Our Goals
Develop a robust understanding of user needs
Create UX strategy tuned to those needs
Use a set of design principles to guide IA/UI design forward
Design Hi-fidelity prototypes that describe the new user experience
Increase user engagement on the platform
Discover
We wanted to speak to
Employees and Hr Managers at companies between 300 - 1000 employees.
So we developed a survey to answer questions like
What is workplace company culture?
How do employees interact or engage with one another within the workplace?
Why?
Why do the current users subscribe?
What are the opportunities that lay ahead?
We used the results to design interview questions
We spoke to people at all of these great companies
Define
We mapped the results to define Company Culture and how people engage at work
People defined culture as
How you treat people and interact with others
Being driven by the company mission
Good culture allows people to share common wins and losses
Builds trust and empowerment
Outreach is a component of good culture
In good culture participation is its own reward
Market research told us important things like
30%
79%
#1
65%
30% of respondents who reported having a friend at work were 7x more likely to be engaged at their jobs - Gallup
79% of people who quit their jobs cite ‘lack of appreciation’ as their reason for leaving
- O.C. Tanner
Recognition is the #1 factor employees say inspires them to produce great work. Nothing else comes close— higher pay, promotion, autonomy or training - Forbes
65% of North Americans report that they weren’t recognized even once last year - O.C. Tanner
Our research gave us a strong set of Design Principles to guide our design
Drive participation by empowering any employee to contribute and participate in company culture.
Create intimate and inclusive spaces to build trust no matter how large or small and feel intuitive to global and remote employees.
Bridge levels of leadership in channels that foster open lines of communication and connection.
Build trust by enhancing transparency with feedback, acknowledgements, and purpose in order to (conceptually and literally).
Drive motivation through rewards and acknowledgements for all levels of employees to holistically create validation and engagement.
Align and energize employees by incorporating mission and value driven qualities throughout.
Develop
Using our Design Principles we began wireframing and sketching in earnest to create features that spoke to our principles
We wanted to refine the onboarding, develop features for user feedback, and create a directory
We then used lofi wireframes to do A/B Testing
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B
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Homepage with potential features
